A win for our girls

Yesterday CollectiveShout published this post about Bonds range of ‘bralettes’ which start at size 6. Size 6, of course is for 6 year olds. Hopefully I don’t need to explain the problem there.

Today they have reported this media release from Bonds, in response to yesterdays concerns voiced by CollectiveShout and their members

Media Statement
Wednesday 29 September 2010


Bonds has decided to withdraw all bra like products in girls sizes 6 and 8 from the market effective immediately.

Bonds takes its brand and product range extremely seriously, and is particularly conscious of the sensitivities of developing and marketing products for children.

The decision to remove these products from shelves has been made following recent consumer feedback regarding the “girls wideband bralette” product.

The rationale behind offering the range was to meet a consumer need of modesty, coverage and confidence.

In response of market sensitivities, we have instructed our retail partners to commence removal of these products from their shelves.

In light of this issue, Bonds has reinforced its children’s sizing policy for underwear, and will not be offering any children’s bralette or bra related product below a size 10.

Well done CollectiveShout and co. And well done Bonds for a good decision!

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