Collective Shout: crossed off list

Every year Collective Shout publishes a list of companies NOT to buy from this Christmas

You’re about to be bombarded. Bombarded with junk mail, TV, radio and outdoor advertising all competing for your Christmas dollar. Before you purchase gifts for your friends and loved ones, lets remember those brands that have excelled in sexploitation this year, the brands and companies that do not deserve your hard earned money. Cross ’em off your Xmas list! For our third year running (see lists from 2010 and 2011) we are making it easier for you to make ethical decisions rejecting of companies which have not demonstrated corporate social responsibility.

As a first this year, we’ve added a positive alternative: Toward the Stars, an inspiring on-line global marketplace for products for girls. And we’re hoping to be able to add our first major corporate to sign on to our Corporate Social Responsibility Pledge. (Watch this space!)

See the list here. Happy responsible shopping!

‘Pornland’ author Gail Dines in Sydney

On 24th May, Collective Shout is co-hosting an event, giving you the chance to hear from a world expert on porn and it’s affect on society as it becomes absorbing into pop culture. Come and meet Gail and hear what she has to say.

See the P*rnland Invitation for details. RSVP to Collective Shout 

It’s really all about topless girls

I spotted this Supre ad on a bus tonight

Here’s a closer look (from their website) 

You probably can’t see it but in the ad on the bus, on the bottom left it says ‘It’s all about jeggings”.

Let’s leave aside that jeggings are possibly the worst thing to happen to fashion ever, why isn’t this girl wearing a top?!?!?!? Seems like it’s actually all about a topless girl. A girl sexualised for the sake of selling pants.

And I say ‘girl’ quite purposefully – she is very young. If this picture was found on the computer of a middle-aged man wouldn’t we call it child porn? But driving around the city on the back of a bus it’s just good advertising right?

This biggest concern is that Supre’s main target is teenaged girls. Advertising like this teaches them that sex is currency and woman & girls are nothing more than objects. Way to go Supre.

Supre can be contacted here—FAQ/Contact-Us.aspx – please get on board and tell them this is not acceptable.

City Beach sells R rated toys with kids toys

From Collective Shout

This product was found in City Beach at Indooroopilly shopping centre in Qld. ‘Grow your own big tits’ – an adult novelty toy with a cartoon picture of a topless woman, a prominent R rating and warning label on the pack that this is not for children. Other text includes ‘Wow! knockout knockers!’ … ‘mmm….so pert!’ … ‘They’re bra busters’ … ‘I grow 6 x my size’ and ‘for huge honkers just add water.’

And of course, these items are placed together at child’s eye level, just below the counter.

You can write to City Beach here.


Lynx Stynx!

CollectiveShout have had some great wins this week with campaigns that have resulted in action from Bonds, Gold Coast Turf Club and now Woolies, who have withdrawn from a Lynx promotion.

But the Lynx brand needs to hear more from women AND men who oppose its sexist and objectifying advertising. So CollectiveShout have launched the Lynx Stynx campaign.

Lynx is known for its sexist advertising, on billboards, in print, online and on TV. Lynx is a brand of deodorant, but what the company are also selling is the idea that women are there to be used and that men have an automatic entitlement to women’s bodies.

It’s time to send a strong message to Lynx and its parent company Unilever, that we will not tolerate this sexist, objectifying marketing targeted at teenage boys anymore.

One of the most offensive things about Lynx advertising is that its parent company, Unilever, also sells Dove and was responsible for the Dove, Real Beauty campaign. This is a company who, in order to sell products to women, claims to desire to

educate and inspire all young people on a wider definition of beauty.

Sounds great, except that it obviously means nothing to Unilever when it comes to selling products to men. This is hypocrisy at its worst and its effect on young boys and girls is devastating. It’s time for us to do something about it.

For more info on Unilever and Lynx and to find out how you can be involved visit CollectiveShout’s Lynx Stynx page.

A win for our girls

Yesterday CollectiveShout published this post about Bonds range of ‘bralettes’ which start at size 6. Size 6, of course is for 6 year olds. Hopefully I don’t need to explain the problem there.

Today they have reported this media release from Bonds, in response to yesterdays concerns voiced by CollectiveShout and their members

Media Statement
Wednesday 29 September 2010


Bonds has decided to withdraw all bra like products in girls sizes 6 and 8 from the market effective immediately.

Bonds takes its brand and product range extremely seriously, and is particularly conscious of the sensitivities of developing and marketing products for children.

The decision to remove these products from shelves has been made following recent consumer feedback regarding the “girls wideband bralette” product.

The rationale behind offering the range was to meet a consumer need of modesty, coverage and confidence.

In response of market sensitivities, we have instructed our retail partners to commence removal of these products from their shelves.

In light of this issue, Bonds has reinforced its children’s sizing policy for underwear, and will not be offering any children’s bralette or bra related product below a size 10.

Well done CollectiveShout and co. And well done Bonds for a good decision!

Collective Shout: for a world free of sexploitation

Collective Shout is a new grassroots campaigns movement mobilising and equipping individuals and groups to target corporations, advertisers, marketers and media which objectify women and sexualise girls to sell products and services.

Who should get involved?

Collective Shout is for anyone concerned about the increasing pornification of culture and the way its messages have become entrenched in mainstream society, presenting distorted and dishonest ideas about women and girls, sexuality and relationships.

Get involved. Join Collective Shout here.

My letter to Lovable

Melinda Tankard Reist has written an article this week about Lovable’s new ad campaign. Please read these and consider spending a few minutes writing to Lovable about them. CollectiveShout has some tips on what you might like to include in your message.

You can read Melinda’s letter here. And here is mine.

I writing to you to express my concern with your new ‘Lovable love colour’ ad featuring Jennifer Hawkins.
According to your website you are  “dedicated to changing the culture surrounding eating disorders and body image through our support of Butterfly, by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are not created to objectify women’s bodies but to make women look, and most importantly feel, great when they wear them.”
It seems that this is actually not the case.
1. While it may be that you design intimates that are not created to objectify women, you clearly have no desire to design advertise them in a way that does not objectify women. Putting a women in underwear and having ice cream dripping down her, having her sucking on straws, and on her finger in several shots, is so suggestive that it is little more than soft porn. I certainly would turn this ad off if there were children in the room.
2. It is not clear to me how this kind of ad campaign ‘changes the culture’ surrounding eating disorders and body image. It seems to me that it actually REFLECTS the current culture. If you could explain this to me that would be helpful.
Having a statement like this on your website and then producing ads like this one is nothing short of outright hypocrisy. It is offensive to anyone who has or is suffering from poor body image issues and/or eating disorders. Far from changing culture this campaign (and others like it) add to the current culture and the enormous amount of damage it does to women.
I hope that you will take the time to read and respond to my concerns.

David has also written a letter well worth reading. You can contact Lovable here.