I spotted this Supre ad on a bus tonight
You probably can’t see it but in the ad on the bus, on the bottom left it says ‘It’s all about jeggings”.
Let’s leave aside that jeggings are possibly the worst thing to happen to fashion ever, why isn’t this girl wearing a top?!?!?!? Seems like it’s actually all about a topless girl. A girl sexualised for the sake of selling pants.
And I say ‘girl’ quite purposefully – she is very young. If this picture was found on the computer of a middle-aged man wouldn’t we call it child porn? But driving around the city on the back of a bus it’s just good advertising right?
This biggest concern is that Supre’s main target is teenaged girls. Advertising like this teaches them that sex is currency and woman & girls are nothing more than objects. Way to go Supre.
Supre can be contacted here http://www.supre.com.au/Help—FAQ/Contact-Us.aspx – please get on board and tell them this is not acceptable.