CollectiveShout have had some great wins this week with campaigns that have resulted in action from Bonds, Gold Coast Turf Club and now Woolies, who have withdrawn from a Lynx promotion.
But the Lynx brand needs to hear more from women AND men who oppose its sexist and objectifying advertising. So CollectiveShout have launched the Lynx Stynx campaign.
Lynx is known for its sexist advertising, on billboards, in print, online and on TV. Lynx is a brand of deodorant, but what the company are also selling is the idea that women are there to be used and that men have an automatic entitlement to women’s bodies.
It’s time to send a strong message to Lynx and its parent company Unilever, that we will not tolerate this sexist, objectifying marketing targeted at teenage boys anymore.
One of the most offensive things about Lynx advertising is that its parent company, Unilever, also sells Dove and was responsible for the Dove, Real Beauty campaign. This is a company who, in order to sell products to women, claims to desire to
educate and inspire all young people on a wider definition of beauty.
Sounds great, except that it obviously means nothing to Unilever when it comes to selling products to men. This is hypocrisy at its worst and its effect on young boys and girls is devastating. It’s time for us to do something about it.
For more info on Unilever and Lynx and to find out how you can be involved visit CollectiveShout’s Lynx Stynx page.